User Interface refers to the aspects of hardware or software which can be seen by the human user, and the commands and mechanisms the user uses to control its operation and input data. While User Interface Design is often used for computer systems, it is the part of any system exposed to a user. As per a research survey, it is found that many people are facing problems with poorly designed websites. Some of their problems include vision problems, level of discomfort, and stress at work. So in this article, I would like to highlight why good user interface design is important and discuss the consequences of poor design.
Good user interface design is important because, the need for the design and development of user interfaces that support the tasks people want to do has become an important issue. Users are more comfortable with computer systems that are easy to use, easy to understand, and enable them to attain their goals with minimum frustration. Good user interfaces can lead to beneﬁts such as higher staff productivity, lower staff turnover, higher staff morale, and higher job satisfaction. Economically, these beneﬁts should translate into lower operating costs. Bad user interfaces, on the other hand, may result in stress and unhappiness among staff, leading to high staff turnover, reduced productivity, and, consequently, ﬁnancial losses for the organizations.
As presentation of web design have much to do with the success of any company. It is important to come up with a user friendly approach to get better results and attract the targeted audience. So considering reliable human factors is of great importance to the organizations during the website design and development, otherwise you may also lose the chances of driving traffic to your site which would eventually affect your business performance. So streamlining your website by following the human factors is a great way to improve the performance.
There are three factors that should be considered for the design of a successful user interface websites; development factors, visibility factors and acceptance factors. Here is the list of things that must be taken into consideration: human abilities, clear conceptual model, navigation, page layout, typography, headings, links, text appearance, color and texture, images, animation, audio and video effects etc. By taking care of these characteristics, organizations can effectively design good interface design, thereby reducing costs, employee turnover, and increasing user satisfaction, productivity, and quality services.