Monthly Archives: May 2016


Top 5 essential tips for mobile SEO in 2016

Essential Tips for Mobile SEO in 2016

It might sound like illogical if we say that the world is shifting towards mobile. That would have been pretty much correct three years ago. But today it is evident that we have already shifted towards mobile.

One in every five searches happens on mobile, 88% of the users are using smartphones to conduct local searches. As of April 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and also, many brands are beginning to make a different approach to their internet strategies.

As mobile is growing very fast, marketers need to be smart enough to optimize their mobile site by doing the right mobile SEO.

Mobile SEO is slightly different from desktop, and it is important to understand that the way user search on mobile is different from how they search on desktop. Google recently announced separate changes for mobile and desktop in its search quality updates.

There are many essential tips introduced for mobile SEO, in this article we will let you know the top five essential tips of mobile SEO released in 2016.

Following are the top five essential tips for mobile SEO:

Mobile friendly:

Many designers and developers are now choosing to work using mobile. This means it is necessary to plan out the website and its content with mobile and responsive design on mind.

It’s not only about having a responsive site, it is also possible to have both mobile site and app. Last year, Google has announced that there are more searches performed on mobile devices than on desktops. Users will be seeing your website from their tablets, smartphone, and other mobile devices Is your website is ready for this? Make sure that your website is mobile-friendly, or your ranking will suffer terribly.

Speed up slow loading pages:

Page load speed can have a significant impact on mobile users and conversions. Based on research by Nielsen Norman Group, Google wants mobiles pages to load in one second or less to deliver a positive experience and also to keep the user engaged. According to google the average page load speed, today is about 7 seconds.

Page load speed is the important factor for creating a positive mobile user experience. It is essential for a successful mobile SEO strategy. While it is not clear that how much of a direct impact mobile page load has on rankings. Google is always stressing its importance because of the impact on user experience. It is always good for rankings which are good for user experience.


The location is one of the key factors that can change the mobile search results for different users. If your business is one that relies on local people, then it is important than ever to ensure that you use local SEO. Register with Google places makes sure that you get reviews and that your business uses local directories. The major advantage of Location in mobile SEO is, it stops unnecessary website traffic.

Content optimization: Keywords and Keyword phrases.

Like all kinds of internet marketing campaigns, content optimization plays an important role in helping search engine spiders and evaluates the applicability of your content in any given search. A user definitely needs keywords or keyword phrases in content optimization, as mobile screens are dramatically smaller than the laptops or desktops screens. The keypads are also smaller, so search terms are likely going to be shorter. Choose the keywords which are mobile-user specific and check the content’s length to optimize the mobile users experience for your website.

Voice search and Structured data:

87% of the world’s population owning a smart phone, most of the people are using smartphones and tablets instead of traditional desktop computer or laptops. Tying-in with the increasing prominence of mobile search is the growing importance of “voice search”. Users don’t prefer searching in Google when they are in move. In that situation users simply depend on Siri, Google Now or Cortana to find what they are looking for.

This has already brought about ethereal-yet-profound changes in the way that search works. Structured data and rich snippets are increasingly growing its importance as Google and other search engines attempt to directly answer the user’s questions by understanding the content they retrieve.

This is some serious indication for the industry as whole but in the short term, it is better to start including structured data in your site. You might not like the concept of Google using your information without referring visitors, but it is better than being left out of the loop entirely.


These are the five elements essential for the success of mobile SEO. Mobile SEO should no longer be considered separate from desktop SEO. Though, they are two different parts of SEO strategy.

Users utilize multiple devices to research the products and services that interest them. An SEO strategy that allows the customers to find your products and services and provide a great user experience, regardless of devices, will be the best SEO strategy in 2016.

Essential Tips for Mobile SEO

Essential Tips for Mobile SEO


What is Polymer Is it Necessary for Web Development

Building modern web applications requires a lot of tooling. This includes pre-processors, JavaScript frameworks, testing tools and much more. As the complexities of these applications increase, the usage of tooling and services are needed to be managed by them.

Web components aim to solve some of these complexities by providing a consolidated way to create new elements that encompass rich functionalities without the need for extra libraries. Web components are comprised of four different specifications they are, Custom elements, Templates, Shadow DOM, and HTML imports, these are still in the process of standardization by W3C and are not yet present in today’s browsers.

To bridge the gap and give developers access to this rich functionality, Google has created the Polymer library which serves as a set of polyfills to bring the promise of Web Components to you today. So, let’s dive a little deeper to know more about the concept.
What is Polymer?

The polymer library is designed for the developers to create great and reusable components for the modern web. Polymer library is a set of Polyfills that helps a developer to create Web Components on all modern web browsers. It provides the framework for defining, creating, and rendering complex custom elements in a simple manner. It also helps to simplify the way you use complex components by:

1) Encapsulating the complex code and structure.
2) Allows the developers to use simple-to-use tag style naming convention.
3) Providing a suite of predefined user interface elements to leverage and extend.

With Polymer.js, you can create your own HTML elements and can compose them into complete complex web applications that are scalable and maintainable.

Polymer – Web Development:

Polymer.js places a heavy set of requirements on the browsers, relying on a number of technologies that are still in the process of standardization and are not yet exist in today’s browsers. Examples include Shadow DOM, template elements, custom elements, HTML imports, mutation observers, model-driven views, pointer events, and web animations. As we already know, in order to fill the gap, the Polymer suggests the usage of Polyfills. The recommended Polyfills are designed in such a way that it will be seamless to replace once the native browser versions of these capabilities become available.

For now, we are going to use Polyfills to avoid the usage of JavaScript libraries. Isn’t it fascinating?

The developers are in an oblivion mode with the polymer, as it is ultimately relying on browser technologies that do not exist yet. Polymer.js today seem more likely a study in how element-centric applications may be built in the future. At present, Polymer seems like an intriguing concept than an actual option for creating robust change of your view in the world of applications right here and now, which makes writing a Polymer tutorial difficult outside of Google’s documentation.

Polymer architecture:

Polymer.js is architecturally divided into four layers.

Native Layer:

Needed features that are currently available in all major browsers.

Foundation Layer:

The major intention of this layer is to disappear overtime as the capabilities become available natively in the browser.

Core Layer:

The necessary infrastructure for Polymer elements to exploit the capabilities provided by the Native and Foundation layers.


A basic set of elements, intended to serve as building blocks that can help you to create your own applications. It also includes elements that provide basic functionalities like Ajax, animation, flex layout, and gestures. And also the encapsulation of complicated browser API’s and CSS layouts.

Installing Polymer:

The most recommended way to install polymer is through Bower. Bower is a package manager that manages dependencies for your project. The below are the instructions to install Bower and get started with it.

Assuming you have a project folder setup with a bower.json file, and also, you can install the latest version of Polymer by running the following command.

bower install –save Polymer/polymer

this will install the Polymer library and the platform polyfills inside the bower – components folder

├── core-component-page
├── platform
└── polymer

After installing the Polymer, you can start by creating the index.html file in the root of your project folder.

├── bower_components/
├── bower.json
└── index.html

Add the platform.js polyfill in theof your document and then you’ll be ready to use predefined custom elements in your documents.

Final thought:

The polymer has an enormous scope and it might take some time to get used to all the custom elements as well as its APIs. Nevertheless, Web Components and Polymer will certainly influence the way you build web applications.


UC Davis web development certificate program

The IT sector is thriving very fast, and the demand for web developers and IT professionals continues to rise. In response to this growing demand, UC Davis Extension has launched a new online web development certificate program designed to provide students with the core skill set necessary to succeed in almost any IT environment. It is designed in partnership with national employers like (Amazon, Google, and Hewlett-Packard), Robert Half Technology and highly regarded UC Davis Computer Science faculty. This program delivers exactly the skills which are needed for an employer.

The web development certificate program is an in-depth foundational program that will prepare students for fulfilling, long-term careers in web development. The program covers all the functionalities of web development from programming to databases from both client to server side, allowing students to fully understand and execute web development using trending technologies and languages. Courses have strong applied focus, with an emphasis on project-based assignments, ensuring that students build a portfolio that demonstrates their ability to create dynamic and modern websites.

Designed for professionals like you:

This in-depth programming designed for the people who are interested in learning current technologies and tools used to develop and design websites for professional or personal use. Individuals with less or no experience in web development or those looking to brush up their skills like web professionals, graphic designers, and multimedia designers who are looking out to change their careers or excel in their current position will get benefited from this program.

Learn where ever and whenever you want:

This program is designed by the award-winning educational design team at UC Davis Extension, this online program offers high-quality instructions from industry experts in an engaging multimedia format that leverage screencasts and interactive graphics to illustrate key concepts.

UC Davis web development certificate program consists of five courses; they are as follows,
Creating functional websites:

Design and build your own professional and attractive web pages. In this course you can learn the basics of hypertext mark-up language(HTML), how to write code in HTML and how to work with HTML editors. Discover how to construct your own web pages by using the concepts involved in CSS and HTML, including fundamentals such as lists, menus, hyperlinks, images, forms, tables, frames, and other customizable parts.

Web programming with JavaScript:

Once you are keen with the concept of building static web pages then learning JavaScript is the next step in creating dynamic interactions with your web pages. Because JavaScript is built into web browsers, there is no need of installing extra software tools. Learn the introduction of JavaScript and discover how to create usable, interactive pages that can respond to the web browser and user input. Examine the techniques for controlling the web browser and user environment. Although a programming background is helpful it is not a requirement for learning the powerful features of JavaScript. This is not specifically a programming course, students will learn a great deal about programming while learning JavaScript.

Server side scripting with PHP:

Transform basic websites into interactive experiences with server-side scripting languages. Server-side scripting languages allows a user to create dynamic web pages driven by programming logic, data from databases and server files, or content based on user input. This course makes you learn PHP, which is the most common programming language, to create interactive web pages

Database design, development, and management

Learn the basics of modern database terminology, architecture, design, and creation, as well as how to access the stored data. Acquire the skills to describe the functions of a database management system and its internal components, and construct logical data models for the implementation of a specific database requirement. Students also go through with the concepts like how to code simple SQL statements to create, retrieve, update, and delete data values stored in a relational database.

Creating web applications with AJAX

AJAX has been described as the special sauce that makes the web-magic really happen. In reality, it is a combination of technologies working together to create highly interactive web content. AJAX combines HTML5, CSS, JavaScript and server side scripting to allow fully dynamic web page content without the need to reload the pages in the browser, including database-driven content. Learning AJAX combines the skills of learning HTML5, CSS, and JavaScript, Database development and PHP is a complete package allowing the user to build any type of website.


DevOps: what are the best continuous integration tools

One of the major requirements for the implementation of Continuous Integration is the utilization of the Continuous Integration tools also known as build servers. While there are many Continuous Integration tools, there are some that are more widely used. Choosing the right Continuous Integration tool for your purposes can be a bit troublesome, especially when you want to start using them for the first time. So, we hope the below list will provide you with the quick and easy preview of the features and possibilities of some of the most widely used Continuous Integration tools in the market.

Jenkins: Jenkins is an open source Continuous Integration tool. It is originated as the fork of Hudson when Oracle bought the Sun Microsystems. Jenkins is a cross-platform tool and it offers configuration through GUI interface and console commands. Jenkins provides Continuous Integration services for software development. It is a server based system running in a servlet container such as Apache-Tomcat. It is developed in Java and can be installed using simple java – jar jenkins.war command after downloading the WAR file. Jenkins mainly focuses on two major jobs that are – building or testing software projects continuously and monitors externally-running jobs. Jenkins is very flexible because of the feature plugins. The plugin list is very extensive and a developer can easily add his own plugin. Besides extensibility, Jenkins prides itself on distributing builds and test loads on multiple machines. Jenkins is published under MIT license so it free to use and distribute.

Go: Go is the latest cruise control incarnation from ThoughtWorks. Eliminating the commercial support that ThoughtWorks offer, Go is free of cost. Go is available for windows, Mac, and other Linux distributions. Go also lets a developer to distribute his builds across different systems and monitors them all in one place. To use this, a developer needs to install it on his server. There is no SaaS available for Go. What makes Go stand out of the crowd is the concept of pipelines. The pipelines concept makes the modelling of the complex build workflows easy. Another interesting factor of Go is it has the ability to visualize the entire continuous delivery workflow with the value stream map. The map helps a developer to track the entire change from commit to deployment.

Bamboo: Bamboo is a continuous integration server from Atlassian, the makers of JIRA, Confluence, and Crowd. Bamboo tools come in two versions. The cloud and the server. If the user wants to go with the cloud version of Bamboo, Atlassian will host the Bamboo to the user and the user needs to have Amazon EC2 account. If the server is the user’s preferred choice, then the user will host his/her own instance of the Bamboo server.

Conclusion: There are many CI tools available out there, in which we have different tools that suits different environments and users. At the end of the day to choose the right tool for your project, you need to have a clear knowledge of tools. We hope in this article we have given you a brief introduction about different tools available for CI to help you to investigate further.



Big Data: There are a lot of definitions tossed around, but, what each term has in common is that big data deals with the huge volume of unstructured data created from a business process.

Big data is like a puzzle. Put it together in a way that works for your organization, and you can help it thrive. In this article, we will let you know the five things you need to watch in big data.


Unstructured data volumes – composed of things like human information from social media, video, audio, and images, machine sensor data, Internet of Things data (IoT), and business data in various formats of work documents will continue to grow at a breath-taking rate. According to the research by Gartner, IoT data, excluding PCs, tablets, and smartphones will grow to 26 billion connected devices by 2020. Organizations will increasingly seek solutions that can tie structured and unstructured data sources together and generates connected media from social media and video analytics. This will give greater context to the structured data that most organizations have come to rely on.


Are you setting up a big data analysis system? Then your biggest hurdle will be finding the right talent who knows how to work on the tools to analyse the data. Big data relies on solid data modelling. Organizations will have to focus on data science. They have to hire statistical modellers, text mining professionals, and people who are specialized in sentiment analysis. This may not be the same skill set that today’s analysts versed in business intelligence tools may readily know.

Another skill you need to have on hand is the ability to brawl a large amount of data needed to store and parse the data. You may need to hire a few supercomputer administrators from the local universities or research labs.


Most of the data sources for big data are outside the firewall and inside the cloud. This includes external social media such as Facebook and LinkedIn, as well as internal social media sources such as Chatter. Because the speed of analysis on a larger set of data set is a key consideration. Big data analytics require unique infrastructure such as Hadoop or SAP’s HANA which is less likely to have an in-house environment.

There is no requirement for you to invest in an infrastructure – it can all be delivered as services from the cloud. As a result, in many cases, it is always better to go with a cloud-based big data model, so that you can enjoy the benefits without purchasing the unique infrastructure and without needing to worry about hiring specialists to manage the infrastructure.


Companies who “get” big data are going to apply big data principles and practices to their internal IT operations first and foremost. Big data analytics plays a vital role in identifying IT security threats, which are continually growing and evolving. It also delivers connected intelligence across IT operations domains, generating insights which drive innovation and critical business advantage. This process will rejuvenate the traditional services desk, and the transformation to a big data service desk will bring business capabilities to deliver service anywhere.


There will be an increasing focus on integrated solutions for big data in 2016 – not just products, services, and tools. Organizations will look to combine and integrate their tools and platforms for information management, analytics, search, and for other applications.


What Processes will allow AWS for storing and Analyzing Big Data?

The following services are described in order from collecting, processing, storing and analyzing big data:

– Amazon Kinesis Streams
– AWS Lambda
– Amazon Elastic MapReduce
– Amazon Machine Learning
– Amazon Dynamo DB
– Amazon Redshift
– Amazon Elastic Search Service
– Amazon Quick Sight

In addition, Amazon EC2 instances are also available for self-managed big data applications.


How Big Data Works for you at AWS?

AWS provides a broad and fully loaded portfolio of cloud computing services to help you to build, secure, and deploy your big data applications. With AWS, there’s no hardware to procure, and no infrastructure to maintain and scale, so you can focus on your resources on uncovering new insights. With new capabilities and features added constantly, you’ll always be able to leverage the latest technologies without making long-term investment commitments.



How do you Utilize Amazon Redshift for the Big-Data Problem?

Redshift is a peta-scale data distribution center (it can likewise begin with giga-scale), that lies on Ansi SQL interface. As you can put as much data as you like into the DWH and you can run any sort of SQL you wish against this data, this is a decent framework to construct any Agile and big data analysis framework. Redshift has numerous examination capacities, for the most part utilizing Window capacities. You can calculate averages and medians, and also percentiles, dense rank etc.



How do you build a predictive Data model for Redshift?

AWS included recently another service for Machine Learning. Amazon ML is incorporating with Redshift. You can build predictive models taking the account data from Redshift, by just giving a SQL question that is pulling the data expected to prepare the model, and Amazon ML will assemble a model that you can utilize both for batch prediction and additionally for real time predictions.